These 12 targeted discovery questions help your reps uncover real buyer impact instead of fighting over price. Get control back, protect margins, and make sales more predictable without softer rapport training that didn't move the needle.
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The CEO fully understood the value without a heavy demo cycle. It was the easiest internal sell we've ever had.
We dropped the sales cycle from 12+ months to 3 months by mapping the conservative impact early.
Erik helped us turn technical jargon into CFO-ready logic. My reps finally stopped begging for discounts.
The first 20 minutes rule changed everything. We win the price fight before it even starts now.
Simplified our most complex technical specs into a 1-page business case that stakeholders actually buy.
Finally a system that works for physical products and long cycles. Predictability is back in our forecast.
B2B sales leaders and founders in technical industries like manufacturing or industrial software with teams of 5-20 reps.
A fast diagnostic scan of your current sales story to spot where your team is accidentally inviting discount requests.
The audit tool takes 60 seconds, and the optional strategy call is a focused 20-minute session.
No. We build a way of talking about value that works inside your current CRM, process, and playbook.
It is a habit-building system. We focus on repetition to ensure value selling becomes the default setting for your reps.